The Factory 231 was founded in 2018 by Aleja Avila and Juan Felipe Barreneche, two Colombian designers. Both have been around art all their lives. Starting by attending art festivals to exhibit their artwork. Alejandra launched leather handbags full of vibrant colors and fine leathers with prints and textures that demonstrate the versatility of fashion. Juan Felipe is a watchmaker, who mixes innovative materials that were never combined before into a timepiece that narrates a story, while still keeping the importance of quality craftsmanship.

The Factory 231 was inspired by Andy Warhol’s Studio which was called “The Silver Factory” located at 231 East 47th Street, New York. The concept was to bring together a group of creators that align with our vision of good design. 

Our brand’s philosophy specializes in watches, eyewear, leather goods and accessories for innovative vanguards of design.

“The idea is not to live forever, it is to create something that will.” - Andy Warhol.